Our friends at United Way of Calgary have a saying: “Great campaigns often start by somebody asking what if?”

In 2013, a Vista staff member asked what if we could do good by wearing dresses? We got behind it as a company and from that grew June Dresses, a unique initiative that supports the empowerment of women through dress.

June Dresses is similar to Movember, but instead of men growing facial hair for a month, women wear a dress every day in June, with all money raised going towards women-focused programs run by the United Way Calgary and Area.