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    Oil Sands Industry Understands Need for Public Trust

    An aerial view of Fort McMurray, which has become Canada's modern day boom-town. Photo credit: Ian Willms for Report on Business magazine.
    An aerial view of Fort McMurray, which has become Canada’s modern day boom-town. Photo credit: Ian Willms for Report on Business magazine.

    In addition to the traditional technical and economic challenges facing oil sands producers, the importance of overcoming the industry’s negative public image is well understood by energy companies, reports the Globe and Mail.

    The article explains that moderating the public’s perception of oil sands projects as environmentally unsustainable requires an approach based on open engagement and communication. Several leading oil sands producers realize that transparency and positive messaging are the most effective ways to counter misinformation and partial truths that gain credence from wide exposure. The piece explores how these companies seek to turn potentially negative publicity into an opportunity for constructive dialogue with the public.

    Click here to read the full article on the Globe and Mail’s website.

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